Case Study: Nomad achieves privacy-first customer growth with Klaviyo

How Nomad Is Navigating Their Marketing Strategy to Offset Obstacles With Data Privacy

Nomad, the ecommerce brand known for its portable charging accessories, was challenged by Apple and Google privacy changes that made paid advertising harder to measure and personalize. Using Klaviyo, Nomad focused on building Customer-First Data to better understand how customers discover the brand and improve its marketing strategy.

Klaviyo helped Nomad implement a post-purchase survey, email and SMS signup forms, and other onsite data collection tools to gather zero-party and first-party data. The survey achieved a 48% completion rate and revealed that 12% of customers came from friends and family, helping Nomad identify new growth channels and plan a referral program; Klaviyo’s predictive tools were then used to improve segmentation and personalized messaging.

Nomad

Chuck Melber

Marketing Director