Case Study: Mixtiles drives nearly 40% of revenue with email and SMS on Klaviyo

How Mixtiles Unites Email and SMS to Drive Almost 40% of All Revenue

Mixtiles, the Israel-based home décor brand, wanted to build closer customer relationships while managing email and SMS marketing as a one-person team. Using Klaviyo for both email and text messaging, Mixtiles needed a way to create a consistent, cross-channel experience without adding complexity or manual work.

Klaviyo helped Mixtiles unify email and SMS on one platform with automated flows like welcome, abandoned cart, and sunset campaigns, plus onsite popups to capture phone numbers. These automations now drive nearly 40% of all revenue, with 306 million emails and texts sent in the last year and 40% of owned revenue coming from automated journeys.

Mixtiles

Guy Pessah

Lifecycle Marketing Manager