Case Study: Les Raffineurs achieves time savings and higher email revenue with Klaviyo

How Les Raffineurs Saves Time with Klaviyo’s PrestaShop Integration while Managing Multiple Storefronts

Les Raffineurs, a Parisian e-concept store with two PrestaShop websites, needed a more efficient way to manage email marketing across multiple storefronts. Before Klaviyo, the team relied on several email tools, which doubled workload and made it difficult to scale campaigns and automations.

By implementing Klaviyo’s PrestaShop integration, Les Raffineurs unified its email marketing in one platform and set up core automations in just two weeks. With Klaviyo, the company saved over two hours per newsletter, doubled its database in late 2020 through contests, improved abandoned-cart open rates from 12% to 16–17%, and drove a 70% year-over-year increase in revenue from email.

Les Raffineurs

Jean-Baptiste Gauche

Ecommerce Manager