Case Study: Latico Leathers drives revenue growth with Klaviyo

How Latico Leathers Is Using Creative Content to Respond to Data Privacy Changes

Latico Leathers, a family-run leather accessories brand, faced growing uncertainty from data privacy changes like iOS 14.5 and the loss of third-party cookies, which made paid advertising and attribution harder. With Klaviyo, the company looked for ways to build its own audience and improve conversion by collecting Customer-First Data through email capture and better segmentation.

Klaviyo helped Latico Leathers power email automations such as a welcome series and personalized follow-up flows based on a style quiz that recommends products and captures subscriber details. The approach helped Latico Leathers generate 10% more revenue each month from quiz participation, while its broader email strategy contributed to 53% email-attributed revenue and supported 2,170% revenue growth over two years.

Latico Leathers

Ben Schreiber

Founder of Brand Caffeine and Head of Growth