Case Study: KontrolFreek sends fewer texts and converts more carts with Klaviyo

How KontrolFreek Uses Klaviyo to Send Fewer Texts and Convert More Carts

KontrolFreek, a US-based maker of gaming performance gear and leader of the FreekNation community, was experimenting with SMS but relied on a separate provider that limited targeting, reporting, and coordination with email. The fragmented setup forced extra work to attribute revenue and prevented strategic use of SMS alongside email, so the team needed a single platform with deeper data and better visibility.

By moving SMS into Klaviyo and using Flows to send texts only to shoppers who didn’t open the initial abandoned-cart email, KontrolFreek sent fewer messages to a more engaged audience and recovered more carts. The change boosted SMS click-through rates by 25%, increased revenue per SMS by 8%, and cut cost per SMS conversion by 38%, while Klaviyo’s unified reporting and A/B testing saved hours of analysis and sped up data-driven decisions.

KontrolFreek

Mitchell Chapman

Manager of Digital Marketing