Case Study: Grind drives over 600% revenue growth with Klaviyo

How Email Marketing Became a Lifeline for Grind’s Business

Grind, the London coffee brand and ecommerce retailer, needed to quickly ramp up online sales and email marketing during the pandemic. After moving from Mailchimp, the team chose Klaviyo to improve segmentation, automation, and visibility into email revenue for its Shopify store and subscription business.

With Klaviyo, Grind built abandoned cart, replenishment, thank-you, canceled subscription, and subscriber flows tailored to customer behavior. The results were dramatic: Q2 owned email revenue rose 34x year over year, automated email revenue drove 41% from abandoned cart flow, and 71% of Grind’s revenue came from repeat customers, making Klaviyo a “lifeline” for the business.

Grind

Frankie Cooke

Brand Coordinator