Case Study: Custom Ink achieves 60% higher email-attributed site traffic with Klaviyo

How Custom Ink Quickly Integrated With Klaviyo, and How Easy and Impactful They Found This New Marketing Automation Platform to Be

Custom Ink, a global customized apparel brand, needed a better way to store, access, and analyze large amounts of customer data so it could make faster, smarter marketing decisions. Its legacy marketing automation platform had become stagnant, and the company turned to Klaviyo for an easier-to-integrate, scalable solution with stronger data and email marketing capabilities.

Klaviyo helped Custom Ink switch to an event- and profile-based data model, automate data flows, and quickly launch more dynamic, personalized email programs. With Klaviyo, Custom Ink saw productivity increase, email unsubscribe rates drop by 40%, and email-attributed site traffic rise by almost 60% year over year, while also improving segmentation, testing, and cross-channel collaboration.

Custom Ink

Allyson Ayers

Email Marketing Manager and Employee