Case Study: BombTech Golf achieves $1.9M+ in email-attributed sales with Klaviyo

How BombTech Golf brought in nearly $2M in email-attributed revenue in the past year

BombTech Golf, a Vermont-based direct-to-consumer maker of premium golf clubs founded by Tyler “Sully” Sullivan, is a small, customer-obsessed team that needed a better way to communicate with buyers. Early email tools (iContact, Constant Contact, VerticalResponse) didn’t allow segmentation, which led to frustrated customers (e.g., buyers being emailed about sales they’d just missed) and blocked the team from testing coupons, bundles, and targeted campaigns as the business scaled.

They moved to Klaviyo and built automated, segmented flows — from a revenue-driving welcome series to an advanced “money bomb” multi-step follow-up — that personalize messaging by purchase history and engagement. The result: a huge ROI and predictable revenue, including $1.9M in email-attributed sales last year, nearly $1M from automated flows in 12 months, 41% of recent revenue from Klaviyo emails, and measurable uplifts (e.g., a campaign open-rate boost from 18% to 30% that generated an extra $20K).

Bombtech Golf

Christopher Petitt

Operations Manager