Case Study: Beyond Yoga achieves 274% MoM revenue growth with Klaviyo

How Beyond Yoga segmented their way through the holiday season with a 274% increase in campaign revenue

Beyond Yoga, the activewear brand known for its Spacedye fabric, needed a smarter way to drive holiday sales and speak more personally to different customer groups during Cyber Weekend. Using Klaviyo, the team wanted to segment customers by shopping behavior and collection interest to make their email and campaign messaging more relevant.

Klaviyo helped Beyond Yoga execute highly targeted, preplanned holiday campaigns with personalized messaging, daily product drops, and performance tracking. The result was a 274% increase in campaign revenue from October to November 2020, a 105% increase in email-attributed revenue, and Klaviyo contributed to 25% of Beyond Yoga’s total online revenue in November 2020.

Beyond Yoga

Ashley Hart

Vice President Marketing