Case Study: BarkShop achieves 40%+ open rates and revenue growth with Klaviyo

How BarkShop Creates Top Dog Email Segmentation

BarkShop, a fast-growing ecommerce retailer of curated dog products with more than 2 million subscribers, faced the challenge of turning a large, diverse audience into repeat customers while operating a very small email team. They needed to move beyond one-size-fits-all blasts and deliver timely, relevant messages that reflect individual pet owners’ behaviors and preferences.

Their solution was to build 200+ Klaviyo segments using purchase and browse history, engagement signals, and dog-specific demographics (breed, birthdays, geography), and to run both content and marketing campaigns tailored to those cohorts. By mixing granular, behavior-driven and top-down segments to recommend like-products, bundles, and timely content, BarkShop achieved strong results—nearly 40% average open rates—while maintaining loyalty, driving conversions, and scaling impact with a two-person email team.

BarkShop

Tazz Uppin

Email Lead