Case Study: Holstee achieves customer reactivation and revenue growth on Shopify with Klaviyo

Holstee Uses Klaviyo Email Marketing to Grow Shopify Store

Holstee, a New York–based lifestyle brand best known for its widely shared Manifesto, had expanded well beyond its original poster and up‑cycled products but found many early customers hadn’t returned to buy the new offerings. That presented a clear challenge: re‑engage one‑time buyers and make them aware of Holstee’s broader product line.

By connecting Shopify to Klaviyo, Holstee quickly built dynamic customer segments (for example, everyone who’d only bought the Manifesto) and sent short, targeted emails. The campaign drove strong engagement—opens over 40% and a ~30% click‑through rate—delivered meaningful revenue as lapsed customers returned, and enabled ongoing automation and localized outreach (like selecting Seattle customers for a founder meetup) to deepen customer relationships.

Holstee

Mike

Founder