Case Study: Helen of Troy achieves 40%+ TCO reduction with Klaviyo

Helen of Troy sees 40%+ TCO reduction from switching to Klaviyo for email + SMS

Helen of Troy’s home and outdoor division, part of the publicly traded consumer brand company, needed a better email and SMS platform after its previous provider required heavy developer support, made even basic flows difficult, and was costly for the limited functionality delivered. The team turned to Klaviyo, including its email, SMS, and Adobe Commerce integration, to simplify marketing operations and support growth goals.

With Klaviyo, Helen of Troy migrated three major brands in about a month and quickly built email and hybrid flows while tracking SMS performance directly in-platform. The company also expanded into first-party data use and paid media integrations, and later upgraded to Klaviyo’s Advanced KDP. The result was 40%+ total cost of ownership savings, hundreds of IT tickets saved per year, and a more scalable all-in-one marketing stack.

Helen of Troy

Anthony S.

Vice President of DTC ecommerce for Home and Outdoor Division