Case Study: Half Magic achieves 5× repeat purchasers with Klaviyo

Half Magic grows repeat purchasers 5x with help from Klaviyo email, SMS, and Customer Hub

Half Magic, the beauty brand founded by Donni Davy, wanted to move beyond broad promotions and build stronger customer retention through more personalized, relationship-based messaging. The team was challenged by a fragmented tech stack, using Klaviyo for email, another platform for SMS, and Shopify pages for customer accounts, which made cross-channel orchestration and segmentation difficult.

Klaviyo helped Half Magic consolidate its CRM messaging and customer experience into one platform with Klaviyo SMS, Customer Hub, and Marketing Analytics, enabling cross-channel automations, personalized account experiences, and better-timed retention campaigns. With Klaviyo, Half Magic launched 8 automations, grew flow revenue 110% YoY, increased repeat purchasers 5× YoY, and saw 2× higher AOV from orders attributed to Customer Hub in 90 days.

Half Magic

Kristine Cruz

Vice President of DTC and Ecommerce