Case Study: GourmetGiftBaskets.com achieves 81x ROI with Klaviyo Marketing Analytics

GourmetGiftBaskets.com drives 81x Klaviyo ROI with email, SMS, and now Marketing Analytics

GourmetGiftBaskets.com, a seasonal DTC gift basket brand, struggled with understaffed email and SMS marketing, shallow segmentation, and SMS list fatigue during its biggest sales periods. The team needed a better way to target customers more relevantly, especially in a business that sees most of its revenue in Q4, so it turned to Klaviyo and Klaviyo Marketing Analytics.

Klaviyo helped GourmetGiftBaskets.com implement RFM segmentation and cohort analysis to focus messages on the customers most likely to convert while reducing list burnout. The result was strong performance gains, including 42%+ month-over-month growth in email and SMS revenue per recipient in June 2025, 50% quarter-over-quarter growth in new SMS sign-ups in Q2 2025, and 81x Klaviyo ROI over the last year.

GourmetGiftBaskets.com

Lucretia Williams

Vice President of Marketing