Case Study: Good Protein achieves 30x Klaviyo ROI with Klaviyo

Good Protein sees 30x Klaviyo ROI with email and SMS

Good Protein, a Montreal-based plant-based protein shake brand, was using Klaviyo for email but relied on a separate SMS platform, creating siloed workflows and customer experience issues across its bilingual audience. The split setup made it hard to manage English/French preferences, troubleshoot SMS problems, and get useful reporting from their SMS service.

Good Protein consolidated email and SMS in Klaviyo, with help from Klaviyo Professional Services to migrate contacts, manage the shortcode application, and rebuild pop-ups and automations. With Klaviyo, the brand launched in 25 days and saw a 30x Klaviyo ROI in its first full month, plus a 10% period-over-period lift in SMS revenue in the first 15 days and 6.9K new SMS subscribers in the first month.

Good Protein

Rodney Engelberg

Director of Marketing Strategy