Case Study: Filson grows SMS revenue 3.5x YoY with Klaviyo

Filson grows SMS revenue 3.5x YoY and plans to integrate Klaviyo with full CX stack

Filson, the heritage outdoor apparel and gear brand, wanted to improve retention beyond email alone and reach loyal customers with timely offers, especially for limited-edition drops. Using Klaviyo SMS alongside email, Filson aimed to create a more personalized, omnichannel customer experience and better engage VIP shoppers.

Klaviyo helped Filson manage email and SMS in one platform, segment customers using behavioral data, and measure multi-channel attribution more clearly. The results were strong: Filson generated 65K+ net new SMS subscribers in 2024, SMS revenue grew 3.5x year over year since its first month on Klaviyo SMS, and SMS drove 29% of total Klaviyo-attributed ecommerce revenue in 2024 YTD, with a 63% click rate on its first campaign.

Filson

Mike Swanson

Retention Marketing Manager