Case Study: Eureka! Restaurant Group achieves 43x ROI with Klaviyo

Eureka! Restaurant Group centralizes customer data in Klaviyo B2C CRM and drives 43x ROI

Eureka! Restaurant Group, a California-based hospitality company behind brands like Eureka!, La Popular, and The Amalfi Llama, was struggling with scattered customer data and split email marketing across multiple platforms. Using Klaviyo, the group also wanted a better way to attribute revenue, segment audiences, and expand beyond email with SMS.

Klaviyo helped Eureka! centralize customer data across its restaurant brands and integrate with systems like Thanx, Eventbrite, Shopify, and Toast. With Klaviyo, the company achieved 43x ROI in its first full month sending, while one email campaign generated $3K+ in Eventbrite ticket sales and enabled more precise segmentation and clearer performance tracking.

Eureka! Restaurant Group

Alexia Penna

Vice President of Marketing