Case Study: Elk Springs Resort achieves 215x ROI and higher service efficiency with Klaviyo

Elk Springs Resort sees 215x ROI and customer service efficiency boost with Klaviyo

Elk Springs Resort, a 180+ cabin rental property in Gatlinburg, Tennessee, needed a more intentional way to grow direct bookings and reduce reliance on OTAs as competition increased. After previously using Mailchimp only for occasional campaigns, the resort turned to Klaviyo B2C CRM to strengthen lifecycle marketing and guest relationships.

Klaviyo helped Elk Springs Resort quickly connect its custom site and launch automated, personalized flows for check-in info, VIP offers, and reactivation campaigns. The results included 215x ROI in the last year, 29% year-over-year growth in booking revenue from Klaviyo, and 83% of Klaviyo revenue driven by automations; Klaviyo also helped generate 39% of direct booking revenue and supported customer service efficiency with a lean team.

Elk Springs Resort

Andy Gladstein

Owner