Case Study: Dollar Shave Club reduces TCO by 30%+ with Klaviyo

Dollar Shave Club sees 30%+ reduction in TCO by consolidating CRM stack in Klaviyo

Dollar Shave Club, the subscription razor and grooming brand, was growing quickly and struggling to personalize customer experiences with a fragmented CRM stack. Their email, customer data, subscription, and ecommerce tools were siloed, making even basic marketing work slow and highly dependent on developers. Klaviyo helped simplify their B2C CRM and customer data management.

Dollar Shave Club migrated to Klaviyo alongside Shopify and Ordergroove, consolidating multiple tools into one platform. With Klaviyo, the team cut total cost of ownership by 30%+, reduced campaign set-up time by 60%+, and needed far less developer support. Klaviyo also enabled more personalized email, SMS, and pop-up experiences, helping boost efficiency and improve customer engagement.

Dollar Shave Club

Bill Hudak

Vice President of Acquisition and Retention