Case Study: Daily Harvest reduces ecommerce tech costs by 18% with Klaviyo

Daily Harvest boosts efficiency and reduces costs 18% by switching to Klaviyo + Shopify

Daily Harvest, the meal subscription brand, had outgrown its fragmented custom ecommerce setup and was struggling to move quickly. Its previous email and reviews tools required developer support for routine marketing tasks, while a data warehouse and manual processes added complexity and cost. Daily Harvest chose Klaviyo and Shopify to modernize its stack and support growth.

Working with Klaviyo partner Domaine, Daily Harvest migrated its store to Shopify and moved email marketing, reviews, and data into Klaviyo in four months. The new setup consolidated four tools, cut ecommerce tech costs by 18%, and saved more than 50 developer hours per month, while enabling marketers to run campaigns and segments more independently.

Daily Harvest

YuJin Yong

Vice President of Digital