Case Study: Dagne Dover achieves 12,000% ROI and 100K+ SMS subscribers with Klaviyo SMS

Dagne Dover adds SMS in response to consumer data privacy changes

Dagne Dover is a direct-to-consumer brand (founded in 2013) that makes performance-driven bags for work and leisure. As third-party data became harder to access and acquisition costs skyrocketed, traditional and digital advertising grew inefficient and expensive, so the brand needed to double down on owned marketing channels to convert and retain hard-won customers.

Dagne Dover added Klaviyo SMS to its strong email program, inserting SMS branches into existing flows and using pre-built templates to launch without engineering. The strategy reached customers at critical moments, drove retention, and delivered strong business impact — more than 100K SMS subscribers in under a year, a 12,000% ROI in the first year, and continued email-driven revenue of 25%+ each quarter.

Dagne Dover

Marcia Zimmerman

Growth Marketing and Analytics Manager