Case Study: Culture Kings achieves 338% higher global SMS click rate with Klaviyo

Culture Kings grows global SMS click rate 338% after switching to Klaviyo

Culture Kings, the Australian streetwear brand with more than 8 million customers across Australia, New Zealand, and the United States, needed a better way to manage SMS and email marketing. Its stack was fragmented, with SMS handled in Yotpo and email in Klaviyo, making it difficult to coordinate subscriber preferences, measure performance, and attribute conversions accurately.

Culture Kings consolidated SMS and email into Klaviyo, using Klaviyo AI and automated multi-channel flows to send more personalized, timely messages. With Klaviyo, the brand achieved a 338% year-over-year increase in global SMS click rate, along with a 43% decrease in SMS campaign unsubscribes in Australia and a 64% decrease in SMS flow unsubscribes in Australia.

Culture Kings

Jarrod Hinvest

Head of ecommerce