Case Study: Corkcicle achieves 93% flow revenue growth with Klaviyo

Corkcicle sees 93% growth in flow revenue after consolidating email and SMS in Klaviyo B2C CRM

Corkcicle, the reusable drinkware brand, was struggling to manage email, SMS, automation triggers, and reviews across three different platforms, which made it hard to control messaging cadence and avoid oversending. Using Klaviyo for email but separate vendors for SMS and reviews led to inefficient sending, limited segmentation, and a clunky workflow for the marketing team.

Corkcicle consolidated email, SMS, automations, and reviews in Klaviyo, with Klaviyo professional services helping the migration go smoothly. The new setup let the team build segments and update flows without tickets, launch 9 multi-channel automations, and use Klaviyo AI features for smarter targeting; as a result, flow revenue grew 93% quarter over quarter in Q2 2025, and 56% of Klaviyo-attributed revenue came from flows.

Corkcicle

Amanda Nelson

Vice President of ecommerce