Case Study: Coffee Beanery achieves 65x ROI with Klaviyo

Coffee Beanery unlocks 65x Klaviyo ROI in first quarter using email and SMS

Coffee Beanery, the specialty coffee brand with a long-running subscription business, was struggling to manage customer communications when it used Klaviyo for email and Postscript for SMS. The split platforms led to overmessaging, duplicate sends, and frustrated subscribers, so the company needed a better way to coordinate email and text marketing while protecting repeat purchases.

Coffee Beanery worked with Zettler Digital to consolidate email and SMS in Klaviyo, using Klaviyo forms, preference data, segmentation, and hybrid automated flows to stagger messages and reduce unsubscribes. The results were strong: 65x Klaviyo ROI in Q4 2024, 29% YoY growth in Klaviyo-attributed revenue, 47% of ecommerce revenue from Klaviyo, 27% growth in email list size, 124% growth in SMS list size, and a 39% drop in unsubscribe rates.

Coffee Beanery

Britain Butcher

Director of ecommerce