Case Study: Catbird achieves 60% growth in owned email revenue with Klaviyo

Catbird - Customer Case Study

Catbird, the New York City-based jewelry brand known for ethically sourced, handmade pieces, faced a major challenge when it shifted to a fully digital model in 2020: how to replace in-store consultations, stand out online, and maintain the personal, high-touch experience its customers valued. To solve this, Catbird worked with Klaviyo and Imagination Media, using customer data and email marketing to recreate the guidance and connection normally provided in-store.

Klaviyo helped Catbird build segmented, highly personalized email campaigns based on browsing and purchase behavior, predictive analytics, and product interest. The result was a 60% year-over-year increase in owned email revenue, a 40% increase in revenue from existing customers, a 34% increase in new online customers, and a 20% lift in overall online conversion rates, with some campaigns outperforming prior benchmarks by 40%.

Catbird

Sriya Karumanchi

Marketing and Communications Manager