Case Study: Cara Cara achieves 170x ROI in 3 months with Klaviyo

Cara Cara sees 170x Klaviyo ROI in first 3 months with B2C CRM

Cara Cara, a women’s fashion brand selling through ecommerce and wholesale stockists, wanted a more cohesive retention strategy as its personalized email program grew more sophisticated. The team struggled with using separate platforms for email and SMS, which made it difficult to align messaging, segment customers consistently, and coordinate send timing; they turned back to Klaviyo, using Klaviyo SMS and Marketing Analytics.

Klaviyo helped Cara Cara consolidate email, SMS, and analytics in one place, enabling hybrid flows and shared RFM segmentation across channels. With Klaviyo, the brand achieved 170x ROI in the first three months overall, 67x SMS ROI, 27% year-over-year ecommerce revenue growth, and 48% of Klaviyo revenue from repeat purchasers.

Cara Cara

Julie Nagelberg

Growth Marketing Lead