Case Study: Briogeo achieves 248% higher sign-up submissions with Klaviyo

Briogeo grows sign-up form submit rate 248% with SMS strategy from Klaviyo Customer Success

Briogeo, a clean haircare brand, needed to revive growth in its SMS channel after early traction had plateaued. The company turned to Klaviyo Professional Services and its SMS audit to get fresh strategic guidance for improving sign-up performance and subscriber engagement.

Klaviyo recommended consolidating forms, adding SMS Smart Opt-in, and personalizing messages with loyalty details. Briogeo implemented the changes and saw a 248% period-over-period increase in sign-up form submit rate in 90 days, a 26% drop in unsubscribe rate, and a 12% increase in average SMS order value.

Briogeo

Mickaley Monahan

Customer Retention Coordinator