Case Study: Boat Outfitters grows email and SMS revenue 71% with Klaviyo

Boat Outfitters grows email and SMS revenue 71% after switching both to Klaviyo

Boat Outfitters, a family-owned boating parts and accessories retailer, needed a better way to manage email and SMS marketing after using separate platforms that created siloed data, double-counted revenue, and poor visibility into performance. The company was also using Klaviyo for email and SMS communication, and realized many automations had been going to spam, leaving revenue on the table.

Boat Outfitters switched both channels to Klaviyo, with support from Marketech, to consolidate messaging, improve attribution, and gain clearer analytics. With Klaviyo, the team quickly improved visibility into deliverability and flow performance, and in H1 2025 automations drove 63% of Klaviyo revenue; overall, email and SMS revenue grew 71% year over year after the move, with SMS delivering a 27x ROI.

Boat Outfitters

JB Schneider

Director of Marketing