Case Study: Blank Label boosts email revenue and engagement with Klaviyo

Blank Label - Customer Case Study

Blank Label, an award-winning custom menswear brand, faced the challenge of moving beyond generic email blasts to better communicate with its valuable repeat customer base. They needed a more sophisticated email marketing platform to replace MailChimp and implement detailed segmentation to send more relevant, behavior-based messages to their clients.

By switching to Klaviyo, Blank Label implemented advanced segmentation and automated flows, allowing them to target specific customer groups like those who hadn't purchased in a year. This solution from Klaviyo resulted in an immediate and significant increase in email open rates and click-through rates. Over half of the company's annual revenue is attributed to email marketing, which is their primary channel for engaging their loyal customer base.

Blank Label

Fan Bi

Chief Executive Officer