Case Study: Beardbrand achieves a 2.7% automated conversion rate and stronger brand loyalty with Klaviyo

Beardbrand - Customer Case Study

Beardbrand, a premium men’s grooming brand, partnered with ecommerce agency Fuel Made to tackle the challenge of turning one-time buyers into loyal customers. They needed a scalable, on-brand way to educate buyers, reinforce trust, and drive repeat purchases after checkout.

Fuel Made built a 12-step post-purchase autoresponder flow (built in Klaviyo) featuring order confirmations, a friendly thank-you, segmented how-to videos tied to specific purchases, a social invite, and timed replenishment reminders with an auto-add-to-cart button. The always-on, personalized series strengthened brand affinity and delivered a 2.7% conversion rate in 2017, generating meaningful automated revenue and repeat business.

Beardbrand

Jenny Durre

Digital Coordinator