Case Study: AS Beauty earns $1M+ in revenue with Klaviyo Customer Hub

AS Beauty earns $1M+ from Klaviyo Customer Hub in less than a year

AS Beauty, a group of female-founded beauty brands including Laura Geller, faced the challenge of providing personalized online guidance to their customers, many of whom were new to digital makeup shopping. Their existing systems were clunky and generated numerous customer service queries, failing to extend the sophisticated personalization they achieved with Klaviyo's email marketing into their actual web experience.

The solution was implemented by Klaviyo using their Customer Hub product. This added a personalized sidebar to the website that simplified login and gave customers easy access to order history and product recommendations. This integration generated over $1 million in revenue in less than a year, reduced login-related support tickets, and enriched their CRM with new engagement data, all while contributing to a 20% growth in Klaviyo-attributed revenue over two years.

AS Beauty