Case Study: Cuyana empowers more employees to send emails independently with Klaviyo

After switch to Klaviyo, 3x more Cuyana team members can send emails independently

Cuyana, the “fewer, better” apparel and accessories brand, wanted to empower its marketing team to manage email automation and segmentation more independently. With its prior email platform, the team faced operational friction and needed a simpler, more intuitive solution with strong reporting, so Cuyana switched to Klaviyo.

Klaviyo helped Cuyana get up and running quickly and improved day-to-day email operations. In just 18 days, Cuyana began sending emails with Klaviyo, saw an estimated 60% decrease in new user onboarding time, and increased the number of employees who could send emails independently by 3x.

Cuyana

Shilpa Shah

Co-founder