Case Study: The Moret Group achieves 56.1x platform ROI with Klaviyo

2xist sees 56.1x platform ROI in first quarter with Klaviyo Marketing Analytics

The Moret Group, which owns 2xist, needed a better way to drive repeat purchases without relying on broad discounts or manual audience analysis. Using Klaviyo and its Marketing Analytics product, the team wanted to automate RFM-based segmentation and make targeted promotions easier to execute across email, SMS, and ads.

Klaviyo Marketing Analytics gave The Moret Group plug-and-play RFM segments, automated updates, and built-in dashboards, enabling personalized retention flows and Meta audiences. In the first paid quarter, the program generated 56.1x ROI and $15.2K in incremental revenue, while Facebook ROAS improved 61% year over year; a direct mail campaign to 6,000+ “needs attention” contacts also delivered a 3.4x ROAS.

The Moret Group

Christopher Peek

Digital Marketing Director