Case Study: Expedia Group achieves 20% higher average order value and 45% year-over-year revenue growth with Klarna

Expedia Group - Customer Case Study

Expedia Group sought new ways to re-engage travelers as demand surged after the pandemic and partnered with Klarna to reach high-intent shoppers. Through an affiliate relationship and placements on the Klarna app — including email campaigns, ads, deal cards, dedicated collections and the Klarna Rewards program — Expedia aimed to increase exposure and drive bookings.

Klarna implemented coordinated channel placements and seasonally targeted promotions to deepen shopper engagement, resulting in a nearly 20% increase in Expedia’s average order value and a 45% year‑over‑year rise in revenue generated through Klarna. Given these results, Expedia Group continued investing in Klarna’s Rewards Club and other Klarna channels.

Expedia Group

Ashley Barabas

Senior Strategic Partnerships Manager