Case Study: Volkswagen triples engagement with Kitewheel personalization

Volkswagen Uses Personalization to Triple Engagement & Double Conversion

Volkswagen partnered with Kitewheel to improve its website experience and better engage anonymous visitors. In a competitive market, Volkswagen’s one-size-fits-all site did not remember prior behavior or present content relevant to each visitor, making it harder to guide people through their journey.

Using the Kitewheel Customer Journey Hub, Volkswagen connected its website and data sources in real time with pre-built adaptors to deliver personalized web journeys based on current and past behavior. The pilot went live in under three months and produced strong results: a 140% uplift in pages viewed, 110% uplift in dwell time, and 100% uplift in conversion activity.

Volkswagen