Case Study: Jaguar boosts website engagement and social lead generation with Kitewheel

Jaguar drives 8% CTRs on social, opens hundreds of sales opportunities with Social Lead Generation

Jaguar, the global luxury automotive brand, needed a better way to deliver connected experiences across channels. The company struggled with personalized website content, timely responses to web inquiries, and real-time social engagement, even though it was using multiple disconnected systems for web, email, CRM, and social listening. Kitewheel helped address this with its customer journey orchestrator and engagement hub.

Kitewheel connected Jaguar’s website, CRM, email, and Brandwatch social listening platform in real time to trigger dynamic web content, automated email follow-up, and personalized Twitter responses based on customer activity. The project went live quickly—Phase 1 in two months and Phase 2 in half that time—and delivered immediate impact, including 8% social CTRs, hundreds of sales opportunities, increased website activity and consumer engagement, and faster, more personalized follow-up at scale.

Jaguar