Case Study: Leading CPG Brand Company achieves 125% higher new customer engagement with Kitewheel

Highly Regulated CPG Boosts New Customer Engagement By 125%

Leading CPG Brand Company, a highly regulated consumer goods brand with nearly 40 years of experience, needed a better way to engage new customers after finding that most contact was lost within the first 60 days. Working with Kitewheel and its customer experience Hub, the company set out to create a personalized, compliant welcome program that could identify preferences, optimize cadence, and drive customers back to the brand’s website.

Kitewheel implemented a five-layer testing strategy inside its Hub, using decisioning, real-time profile enrichment, automated A/B testing, and direct integration with the brand’s ESP and direct mail fulfillment to orchestrate personalized omnichannel journeys. The result was a 125% increase in 30-day engagement, a 64% increase in 90-day engagement, and a rise in engaged new customers from 14% to 23% after 90 days.