Case Study: Gerber increases sales by 27% with Kitewheel’s personalized cross-channel journey

Gerber increased sales by 27% with a 2 year, personalized cross-channel journey

Gerber, the global consumer packaged goods brand, wanted to turn its website into a trusted advisor that could keep consumers engaged for months and even years, not just during an initial visit. The team needed a way to identify visitors, understand where they were in their journey, and deliver more relevant content and interactions in real time.

Kitewheel’s Customer Journey Hub provided the solution, using cloud-based web interaction tracking and journey orchestration to recognize returning users and personalize content, recommendations, and prompts by life stage. The project went live in under two months and delivered measurable results, including a 10% conversion increase, a 56% boost in website engagement, a 30% conversion increase with targeted prompts, a 7x increase in social/email content sharing, and a 27% increase in sales from program members versus non-members.

Gerber