Case Study: Leading Financial Organization boosts paid media performance 10x with Kitewheel

Financial Organization Improves Paid Media Performance 10x With Cross-Channel Engagement

Leading Financial Organization, a UK financial services leader, wanted to raise awareness of its new faster switching service and better understand which consumers were interested in switching banks. Working with Kitewheel and its Customer Journey Hub, the organization aimed to capture individual web interactions, segment audiences, and coordinate web and paid media across channels.

Kitewheel implemented a tagging and DMP-integrated solution that assigned anonymous user IDs, built behavioral profiles, and updated audiences daily to support retargeting and look-alike prospecting. In just four months, the program analyzed 250,000 visitors, increased click-through rates by over 260%, and delivered a 10x improvement in acquisition CTR, from 0.1% to 0.97%.