Case Study: Allianz triples premium sales with Kitewheel

Allianz tripled premium sales by linking web activity to personalized email

Allianz, a major insurance provider, wanted to improve customer acquisition by responding faster to quote requests from aggregators and its own website. Using Kitewheel’s Customer Engagement Hub, Allianz needed to connect its web, email, and CRM systems to replace slow batch processes that were causing abandoned quotes and missed conversions.

Kitewheel implemented pre-built integrations and real-time decisioning to trigger personalized emails and other responses within minutes based on customer activity. The results were immediate: in under two months, Allianz analyzed 2.5 million real-time events, sent 55,000 real-time emails, and achieved a 300% uplift in conversion activity, tripling premium sales during acquisition.

Allianz