Case Study: BigBasket achieves 2x site sessions and 82% first-time users with Kintegra (by Social Frontier)

BigBasket - Customer Case Study

Bigbasket engaged Kintegra to acquire first‑time customers, increase website traffic and boost online store conversions. Bigbasket’s challenge was to expand brand visibility and reach new audiences while lowering acquisition costs, so they selected Kintegra (Social Frontier’s cross‑channel ad management and optimization tool, KINTEGRA™) to tackle these goals.

Kintegra deployed Social Frontier Pixel™, AI automation, multi‑channel attribution, DCO retargeting and a content‑led approach (creating the Big Basket Blog with instant buy links) to segment users, create high‑volume keyword pages and optimize campaigns in real time. Kintegra’s solution doubled sessions within 60 days, delivered 82% first‑time unique users, cut bounce rate by 15%, doubled the retargeting base and improved overall campaign performance and ROAS.

Bigbasket