Case Study: Drink Hippie meets runaway demand with Kickfurther

Drink Hippie funds $212K in inventory with Kickfurther to keep 83% reorder rates stocked

Drink Hippie, a fast-growing clean energy drink brand, faced a common CPG challenge: runaway customer demand was outpacing its production capacity because cash was tied up in accounts receivable from retailers. This cash flow gap, combined with the large upfront costs of major opportunities like a Costco Roadshow, made it difficult to fund new inventory. The co-founders found that traditional financing options like merchant cash advances were difficult to qualify for and ill-suited for funding inventory, creating a need for a more flexible, understanding partner.

Kickfurther provided the solution by funding 100% of Drink Hippie's inventory costs through its Co-Ops, with payments tied to product sales. This allowed the brand to meet its rising demand without draining its capital. The vendor's team provided personalized support, helping them navigate challenges and build a long-term relationship. As a result, Kickfurther helped fund $212,198 across three Co-Ops, enabling Drink Hippie to achieve $300K in organic revenue for its new product, maintain an 83% reorder rate, and secure national distribution.

Drink Hippie