Case Study: Post Office achieves 2M+ Twitter impressions and streamlined customer engagement with Khoros

Post Office UK Successfully Leverages Khoros for Their #LoveSundays Campaign

The Post Office partnered with Khoros to address low customer awareness of its Sunday opening hours, boost branch footfall and parcel/letter sales, and overcome negative brand perceptions. For the real-time #LoveSundays Twitter campaign the Post Office used Khoros Marketing and Khoros Care to monitor conversations, engage audiences, and coordinate activity across teams and agency partners.

Khoros enabled the team to surface and route conversations into queues, share customer data for personalized replies, import influencer tweets, and manage approvals and agent efficiency across agencies. The campaign delivered measurable impact: a 6.01% average engagement rate on Twitter, 2M+ impressions, and an 866% increase in branch finder page views, with #LoveSundays trending on Twitter without paid promotion.

Post Office

Darren Jones

Senior Social Media Manager