Case Study: USTA achieves 3x engagement and boosts retail sales at the US Open with Khoros Experiences

How USTA’s Authentic Social Media Marketing Drove Sales

The United States Tennis Association (USTA) needed to expand retail sales and reach younger audiences during the two-week US Open, but found traditional email and noisy digital assets ineffective. To manage user-generated content (UGC) and capture ephemeral moments, USTA partnered with Khoros and onboarded Khoros Experiences.

Using Khoros Experiences, USTA tracked conversations around the US Open, curated UGC into a "Shop the Style" shoppable gallery, and linked social posts directly to product pages to drive conversions. The Khoros solution delivered clear results: 3x increase in viewer engagement, 60% more page views, and a 10x growth in clickthroughs, boosting retail sales and awareness among younger fans.

USTA

Brian Ryerson

Manager of Digital Strategy