Case Study: Smarty Social Media achieves 336% faster responses and 48% more service issues handled with Khoros

How Smarty Social Media Uses Khoros and Synthesio for Social Marketing

Smarty Social Media, a boutique interactive marketing agency, needed to monitor every social mention for an FDA‑regulated client to catch adverse reactions and ensure regulatory compliance. To replace slow, manual tracking that risked missed mentions, they turned to Khoros, integrating Khoros with social listening tool Synthesio to centralize cross‑platform monitoring and insights.

Khoros implemented an integrated Khoros + Synthesio solution that consolidated mentions, sentiment, trends, campaign management, and FDA‑specific filtering, enabling faster triage and reporting. As a result, Smarty Social Media gained 15% more followers, handled 48% more consumer service issues year‑over‑year, and achieved a 336% faster Twitter response time, allowing the team to manage larger volumes in less time and export consolidated reports for clients.

Smarty Social Media

Jamie Dadant

Social Listening and Community Outreach Manager