Case Study: Randstad USA achieves 30% organic TikTok audience growth with Khoros

How Randstad USA used Khoros to grow their TikTok audience by 30%

Randstad USA, the U.S. arm of the global HR services firm, wanted to grow its presence on TikTok and reach a younger audience but found TikTok’s native analytics limited and reporting slow and manual. To overcome these challenges they partnered with Khoros and adopted the Khoros platform to get deeper, more actionable TikTok analytics and a holistic view of their social performance.

Using the Khoros platform to track video-level performance over time, Randstad USA adjusted content strategy, increased cadence, and created evergreen videos—without any paid advertising—and saw measurable gains: organic audience growth of over 30%, a 17% increase in monthly views, and more than two hours saved per week in reporting. Khoros’ consolidated analytics enabled faster decisions and clear insights that directly drove this organic growth.

Randstad

Karen Pace

Director, Social and Content Marketing