Case Study: National Instruments achieves a 50% reduction in content time and 464% increase in engagement with Khoros

How National Instruments Built and Scaled a Global Social Media Presence

National Instruments, a U.S.-based engineering company with offices in 20 countries, faced a fragmented social presence of 57 accounts—only 10 of which corporate controlled—and needed to scale a consistent, collaborative global social strategy while allowing regional teams to address local audiences. To solve this, they turned to the Khoros platform to standardize voice, segment audiences, and coordinate content without centralizing control.

Khoros delivered a unified planning interface, global editorial calendar, content labeling, and collaboration tools for responses and escalations, enabling more efficient content creation and performance tracking. As a result, National Instruments achieved a 50% reduction in time spent contributing content globally, a 27% year-over-year increase in followers with no paid fan acquisition, and a 464% increase in engagement over six months—outcomes attributed directly to Khoros.

National Instruments

Brian Nunnery

Social Media Program Manager