Case Study: TV 2 achieves more positive social media discourse with Khoros

How Khoros supported TV 2’s social media awareness campaign to encourage more positive social media discourse

TV 2, Denmark’s second-largest media company, faced a rise in unpleasant and harmful messages aimed at show contestants and across its news, morning and sports departments. To protect participants and shift social media culture, TV 2 partnered with Khoros and used the Khoros platform (including Khoros Marketing, automation and analytics) to plan an awareness campaign aimed at improving online discourse rather than managing contestants’ personal accounts.

Khoros helped TV 2 surface examples from 16 million conversations using filters and labels, automate prioritization and sorting of incoming traffic, and support publishing, moderation and measurement throughout the campaign; TV 2 also created a branded film and new rules for acceptable interaction. The initiative spurred national conversation (even noted by the Danish Prime Minister), produced anecdotal and measured improvements in tone, and delivered key results via Khoros analytics—including a YoY decrease in dangerous comments per month since the 2000 moderation campaign, 99% of comments caught in the “delete” filter removed, a 16% increase in dangerous comments deleted per month, and fewer messages requiring filtering in 2021.

TV 2

Lars Aaes

Social Media Team Lead