Case Study: SeaWorld achieves brand love and boosts engagement with Khoros Strategic Services

How Khoros Strategic Services Drives Positive Sentiment and Builds Advocates Through Brand Love

SeaWorld, a long-standing American theme-park and marine zoological brand, engaged Khoros—specifically Khoros Strategic Services—to improve public perception and drive more positive social interactions. SeaWorld asked Khoros to increase positive sentiment around brand mentions, build loyalty among new and existing audiences, and boost brand awareness through a brand love pilot program.

Khoros Strategic Services built and launched a brand love pilot that included a tailored tone and voice, custom response grids, optimized platform workflows, a culture-forward content strategy, and proactive/reactive social listening with a four-step trend-tracking process. The program delivered measurable results: a 40% lift in average engagement rate, 72% of initially negative community members converting to positive sentiment, a 167% increase in Twitter engagement, and 180–195% higher engagement on top-performing trendy 1:1 content.

SeaWorld

SeaWorld

Director of Social Media and Digital Engagement