Case Study: Topgolf achieves major social engagement growth and scalable social management with Khoros

How Khoros Helped Topgolf Boost Engagement

TopGolf, a rapidly growing sports‑entertainment company that more than doubled locations in three years, faced an expanding social media workload as local marketing teams managed individual venue accounts. They needed a user‑friendly, scalable social media management system to streamline content, posting schedules, and brand voice while ensuring no missed mentions or user‑generated content—so TopGolf partnered with Khoros (Khoros Marketing).

Khoros onboarded TopGolf in under two weeks and provided tools to monitor and engage conversations, manage influencer activity, and scale guest care at the local level. Using Khoros for the Las Vegas MGM Grand launch, 70% of TopGolf conversations that day mentioned the Vegas announcement, and the brand saw major engagement lifts—including a +540% increase in favorites, a +744% gain and +102k in related metrics—demonstrating Khoros’ impact on TopGolf’s social presence and campaign reporting.

TopGolf

Adrienne Chance

Director of Corporate Communications